The New Ralph Lauren ‘RRL’ Shop Finally Opens In Williamsburg
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Ralph Lauren is one of the latest fashion houses to open up a storefront in Brooklyn.
The new menswear store, located on 85 North 3rd Street (down the block from J. Crew), was previously used as an old lithography factory, The Hinds and Ketcham Lithography Co, for almost 100 years. The Ralph Lauren shop decided to keep most of the initial details preserved to give the new store a bit of an ancient, rustic and aged feel. It comes as no surprise that their new home is in the heart of Williamsburg as that seems to be the place in Brooklyn that every brand wants to make their first mark.
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The Ralph Lauren menswear store, “RRL,” is named after Ralph’s ranch in Colorado. It’s been a little over 20 years since the Double RL brand has stepped on the scene, and there’s no better time than the present for the rest of the world to get with the program, that Brooklyn is where it’s at!
This is an excellent move for the company since Stefan Larsson became the CEO of the fashion house.
