On the heels of an intense day at Barclays Center that included the Royal couple, Prince William and his lovely wife, Kate Middleton and Hip-Hop’s own royals, Jay Z and Beyonce, PIX11 announces and exclusive multi-year partnership with the Brooklyn arena and its home teams.

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PIX11, Tribune Broadcasting’s New York flagship station’s marketing partnership was announced today by Rich Graziano, PIX11 President and General Manager, and Brett Yormark, Chief Executive Officer of the Brooklyn Nets and Barclays Center.

As part of the collaboration, PIX11 will create a street-level, in-arena studio at Barclays Center looking onto Flatbush Avenue, which will serve as a Brooklyn-based hub for broadcasts. The studio will be used for daily live shots in PIX11’s signature newscasts, as well as for special presentations around big concerts and shows, civic and political events, discussions, debates and community activities.

PIX11is also set to partner with Brooklyn Nets Assist, the community outreach arm of the Nets organization, to amplify awareness of the team’s community activities.

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During every Brooklyn Nets and New York Islanders game, who will soon make Brooklyn their home, Barclays Center will display PIX11’s marketing assets in “Street to Suite” signage beginning with the Barclays Center’s signature Oculus outside the arena. PIX11 will also be the presenting partner of BCTV – a custom in-arena and online video network featuring original content about the arena’s events and the Brooklyn community. BCTV programming appears on the venue’s 700 HDTVs prior to and following events, as well as online at BarclaysCenter.com.

“We are incredibly excited about our multi-year partnership with Barclays Center, the hottest sports and entertainment destination in New York,” said Graziano. “Brooklyn is a global destination with character and cultural cachet, and our Brooklyn studio will give us an even stronger foothold in the borough and the community.”

“We are thrilled to partner with PIX11 to offer unprecedented access and engaging initiatives to interact with the New York audience like never before,” says Yormark. “We are also proud to host a state-of-the-art Brooklyn-based news studio and are looking forward to having PIX11 as a daily fixture at Barclays Center.”

Barclays Center continues to expand hoping to be bigger and better in the coming years.