“When I was talking Instagram, last thing you wanted was your picture snapped,” quoted from Brooklyn’s very own Jay Z, who was new to the Instagram world, yesterday — going by the name @HOVsince96. Funny thing is no one believed it to be true. The masses questioned the validity of the account up until IG user, Atlantic Records Exec, Michael Kyser @littleburger confirmed it. This morning, Jay Z’s Instagram had a total of 104K followers, pretty impressive seeing how as the clock struck 12 yesterday evening, he had a total of 63.1 K followers. He was following a total of 5 people, of course Beyonce, RocNation, Lenny S., Vegas Jones, & Michael Kyser.
Even with his IG name, Jay Z has a not so subtle way of reminding y’all that he’s been doing this. HOV since ’96, because as you should already know, Reasonable Doubt was his debut album released on June 25, 1996.
Jay is no stranger to how social media marketing works, so when HOV creates an Instagram account, you know something epic is in the works. Maybe a new album (fingers and toes crossed). The rapper previously created a Twitter account that he uses very, very sparingly. Do you guys remember the time, in July of 2013 when he was answering random questions thrown his way, via Twitter? That’s where we were able to find out his favorite cereal growing up was Captain Crunch; “Crunch Berries” to be exact. Maybe he’ll stop by the new Kith cereal bar, and order “The Don” by Don C or “The JLP” by Joe La Puma.
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“M.J. at Summer Jam, Obama on the text. Y’all should be afraid what I’m gonna do next” As we all know, there’s a method behind all of Mr. Carter’s strategic moves. His first (and maybe “last” Instagram post) proves that! It was a tribute to Michael Jackson, who would have turned 57 years old yesterday. The picture is from Hot 97’s 2001 Summer Jam where a younger HOV rocking a Latrell Sprewell jersey posed with the late singer, who was also his special guest that year. “Happy Birthday to the King! This may be my first and last post,” is what the caption of this photo on Instagram stated.
Jay’s adoration for Michael Jackson stems deep. During the “On the Run” tour that he did with his wife, Beyoncé, they paid tribute to the King of Pop by playing Jackson 5 hit “I Want You Back” during the show. Jay once told NME in an interview that ” I try to look for the meaning in things that happen, and it was a tragedy that Michael Jackson passed away, especially for his kids. But on the other side, I think it gave Michael a chance to be celebrated for the genius he was without all the other stuff in the way, and I don’t know if that would ever have happened had he been alive. The Michael Jackson I knew was just a musician who loved music.”
The life of his IG lasted until 11 a.m. this morning. Welp! He stood true to the caption, making it his first and last post!