Brooklyn-born Baked Goods Company Lands Mega Starbucks Partnership
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Baker Meghan Ritchie began selling artisan baked goods on her front stoop in Brooklyn about nine years ago. Now her Megpies artisan tarts will be sold in 7,500 Starbucks shops around the United States.
Having moved to New York City at the age of 18, she started to create higher end ‘poptarts’ known for their buttery, flaky crust, jam filling and sweet frosting. Richie was highly influenced by her parents, who were also cooks, while growing up in Bainbridge Island, Washington.
“My mom and stepdad were always in charge of bringing dessert at family events,” Ritchie says in a Starbucks release. “I didn’t do a lot of baking on my own as a kid, but I was always around people baking and I really enjoyed eating treats.”
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Back in 2011, Richie made her first jam filled tart her company called Megpies, was born. She secured a handful of café accounts and delivered tarts on her bike each morning. In 2013, Ritchie’s boyfriend, Paul Jones, having a background in sales, began to help with the business. He was able to catapult tart purchases from 300 per week to 3,000 per week in just six months. A year later, Starbucks approached Ritchie about selling her tarts in a select number of New York City stores. The tarts were a huge success, which led to Starbucks expanding distribution to 30 locations and then to all company-operated stores in the United States.
Megpies are so delicious and nostalgic. They take me back to my childhood,” said Deb Hannah, director, Starbucks Retail Branded Partnerships. “Meg and Paul represent the kind of entrepreneurs we love to work with. They have a great story, genuine passion for their business, and an amazing product.”
From selling pastries on a stoop in Brooklyn to serving her product to Starbucks locations nationwide, Meg dreams big and is excited to share Megpies with Starbucks customers all over the U.S.
