Sports Illustrated To Launch First Ever Swimsuit Summer Music & Fan Festival In Coney Island, Models Included
Photo via Sports Illustrated

Today, Sports Illustrated announced an alliance with Brooklyn Sports & Entertainment (BSE) to produce the first-ever Sports Illustrated Swimsuit Summer Music & Fan Festival, at Coney Island on Sunday, August 28. The festival will feature a series of free daytime activities, including model appearances on the beach and boardwalk and a special concert will be held that evening at the new Amphitheater.

“Sports Illustrated Swimsuit is globally renowned, and we are just scratching the surface of creating fan experiences which we believe will take the franchise to a whole new level of popularity,” Rich Battista, President, Time Inc. Entertainment & Sports Group and Video, said in a recent release. “We are very excited that our new partner Brooklyn Sports & Entertainment shares that vision. BSE, along with Live Nation, are the perfect team to help produce this first-of-its-kind event, and we look forward to a great day at Coney Island.”

Scheduled to open July 1, The Amphitheater at Coney Island Boardwalk is a 5,000-seat covered open-air venue, the first of its kind in the Tri-State area.



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“The new Amphitheater at Coney Island Boardwalk and the SI Swimsuit Summer Music & Fan Festival are emblematic of summer fun in the city and we are thrilled to bring them together,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “As we move ahead, we anticipate aligning BSE venues with Time Inc. properties to create unique and original live content for the greater New York City area.”

The festival is the culmination of a series of summer content releases and announcements from SI Swimsuit that complement last February’s cross-platform, global edition and start the buzz for the 2017 edition. It includes the release of a new SI Swimsuit shoot featuring SI Swimsuit cover models Hailey Clauson, Hannah Ferguson and Erin Heatherton, the announcement of the 2016 Rookie of the Year and model search winners; more virtual reality content for the SI Swimsuit app and the first-ever live look into an official SI Swimsuit shoot delivered via Facebook Live and Snapchat.

SI will also premiere Swim Unfiltered, a new video series that delivers a real world look at the day-to-day lives of the models. For the series, SI Swimsuit models are opening their doors in unprecedented fashion. Viewers will go behind the scenes to the red carpets, the workouts, the homes and follow the daily grind of what it is like to be a Swimsuit model.

Full concert line-up and ticket information will be announced at a later date.