Crown Heights Pop-Up 'Installation NYC Market' Opens Friday

More and more pop-up shops are launching around Brooklyn and one latest temporary boutique is following the trend but gives the perfect reason to why.

Installation NYC Market, a new pop-up shop headed to Crown Heights, Brooklyn, believe that natives have found that the city’s booming popularity has diminished Kings County’s original sense of community and authentic cool. Their solution was clear; to conceive a new market that ties the common thread of Brooklyn eclecticism without losing any of its flair.

The boutique set to open Friday, February 13th, on 733 Franklin Avenue, works to mend the old with the new by curating a space that will fill the demand for businesses to thrive without hindering upon the neighborhood’s genuine charm. With its first Crown-Heights location, Installation NYC Market embraces Brooklyn timelessness and the neighborhood’s energetic panache merged with community camaraderie. Owner Israel David channeled his vision to transform his successful consignment and designer boutique into a cooperative “Market” place.

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“What makes this project exciting and different” says founder Israel David, “is that it is hitting the missing middle ground for consumers and residents. The norm has become two extremes: Madison Avenue or Brooklyn hipster. Our goal is to make this market a destination without becoming a caricature.”

David has selected the services of reputable and burgeoning designers, food vendors, musicians as well as visual artists to meet discerning expectations and establish permanence. Amongst them, René Mantilla who is best known for his broad rimmed hat featured in Pharrell’s Happy Video, and Chet Moral, the artist commissioned for creating the space’s intricate and complex mural. In addition, Installation NYC Market will be organizing a myriad of live events and activities in order to meet the community’s request for more Crown Heights-based experiences.

The Grand Opening on Friday will be followed by Reception hosted by owner Israel David from 6pm-8pm. Following directly after will be a special performance by hip-hop artist and Brooklyn native, Ioan Delice and live DJ set by Tall Paul from 8pm-1am.