Brooklyn's Barclays Center Has Expanded To The West Coast
Barclays Center in Downtown Brooklyn. | Photo via Twitter

From Brooklyn to the world — at least that’s what Barclays Center plans to do.

Brooklyn’s largest arena, has expanding its presence on the west coast today, by opening a Los Angeles office.

Paola Palazzo, a prominent entertainment executive who was laid off by Madison Square Garden Entertainment back in 2014, has been hired as Vice President of Entertainment Industry Relations and Event Development and will be based in Barclays Center’s new LA office in Century City. Focusing primarily on the music industry and taking a dabble in the arena’s sports properties, Palazzo will serve as an extension of the venue’s Programming Department, nurturing and reinforcing existing relationships with artist management, agents, and content providers, while simultaneously cultivating new ones, as well as working on new event development.

“In less than three years, Barclays Center has hosted many of the world’s biggest entertainers and events,” Barclays Center CEO Brett Yormark said in a statement. “Now, we believe it is crucial to have a formal presence in the city where many entertainment decision makers are based to reinforce our commitment to the industry. After an extensive search of LA-based music executives, we are confident that Paola will be able to leverage her broad experience, industry knowledge, and relationships to further grow our business.”
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In addition to growing the programming pipeline for Barclays Center, Palazzo will support the booking efforts for Cushman & Wakefield Theater at Barclays Center, and the company’s other venues, including the soon-to-be renovated Nassau Veterans Memorial Coliseum on Long Island and LIU Brooklyn Paramount Theatre.

Palazzo has received numerous accolades including the Music Business Achievement Award at the 2005 Hamilton Music Awards, a nomination for Pollstar’s Talent Buyer of the Year in 2009, and two nominations, in 2011 and 2012, for Billboard Magazine’s ‘Women in Music.’

Congrats to Palazzo and we can’t wait to see the influence Los Angeles has on Brooklyn.