Brooklyn Museum’s New App Connects Patrons With Museum Experts In Real Time
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The Brooklyn Museum has announced the launch of their new personalized experience app “ASK Brooklyn Museum.”
The new app, available for free on both Apple and Android, enables visitors to interact in real time with Museum experts. The innovative app enables visitors to pose questions about any work of art on view at the Museum and receive answers from the Audience Engagement Team in real time, providing a tailored, on-site educational experience.
ASK Brooklyn Museum is designed similarly to Apple’s iMessage to offer a simple and familiar communications interface that is both kid-and adult-friendly. The app also has the power to locate users in relation to works of art on view, which then enables the experts to better answer questions and recommend other objects of interest.
“We have the opportunity to really learn what works of art interest our visitors, what kinds of questions they are asking, and the observations they are making in a more comprehensive way than ever before. The data collected has helped inform some of the decisions our curators have made in our newly installed galleries and will assist in the way we present work in the future,” says Anne Pasternak, Shelby White and Leon Levy Director of the Museum.
To download the mobile app, click here.
