How sweet is Brooklyn? Now, very sweet but still a little sour.

Living Room of The Brooklyn Patch
Living Room of The Brooklyn Patch

Mondelez, the owners of one of your favorite childhood candies, Sour Patch Kids, opened a house in Brooklyn reserved specifically for touring bands. The Brooklyn Patch, a four-bedroom, two-and-a-half-bathroom house is located in a historic landmark building in Clinton Hill and is described to be a long-term investment in indie music culture.

In a new and unusual marketing campaign, the house is targeting to teenage bands looking to take a break, feel at home, and make music while promoting the Sour Patch Kids brand.

Of course there are a few stipulations to crashing at the cool house. Artists who stay at the house are expected to create content that Sour Patch Kids can share across a number of social media channels; that includes a Brooklyn Patch-branded Tumblr as well as the brand’s Facebook, Twitter and Instagram accounts. An artist that stays longer than a day or so has to give more than just a social media post and is not limited to new music, but the artist gets to choose what they want to give.
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The house seems to be a hit already as its completely booked throughout the end of the year with new and emerging artist.

To find out more on this eccentric project, head over to AdAge.