You drink Pepsi, I drink 40/40. Yes Jay Z has yet another venture building. After conquering music, fashion, and sports, Jay is now moving into another piece of the beverage pie, according to Forbes. Jay has already built his liquor brands with Ace of Spades and Dusse, now he is moving on to something the kids can drink. Maybe he had Blue Ivy in mind.

The “Arnold-Palmer-esque” drink will be sold at both Duane Reade and Walgreens and will retail for $1.99. The beverage name, 40/40, is paying homage to the multi-talented rapper’s night club. 40/40 will be distributed by former Def Jam executive, Kevin Liles and a total of 7,000 drinks are expected to hit across the country soon.

The  best part, fans will be able to gather news on Jay Z by scanning their cans with their smart-phones. So, not only will you have a “great drink” according to Liles, but a can that will be able to connect you to Jay by just one scan of your phone.

Pretty cool concept!
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I’ll be sure to update you as soon as the drink is released. Can’t wait for this one.

*Bonus

Mariah Carey also has a drink called Butterfly with the same concept. Both drinks are under Go N’Syde, Kevin Liles’  distribution company.