Absolut To Launch ‘Nights By Absolut’ In Red Hook!
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Tomorrow, September 12th at 7pm, your favorite vodka will be launching Nights By Absolut produced by VICE, a global series of designed to infuse nightlife with creativity, and offer fans of the vodka a uniquely one-of-a-kind artistic experience.
Nights By Absolut kicks off in Red Hook, Brooklyn then heads across the waters to South Africa, Germany and Brazil. Each event will feature an artistic collaboration that reinvents the different elements of nightlife, turning the city’s skyline into a playground of creativity.
“When you think of amazing nightlife, you think of New York City. A wondrous mixture of art and culture courses through the streets every night, making it the perfect location to launch Nights by Absolut,” said Joao Rozario, Vice President, Vodkas, Pernod Ricard. “Reflecting the spirit of the Transform Today campaign which launched last year, the city lives and breathes by rules of metamorphosis – challenging norms and pushing boundaries toward a future that is everyone’s to create.”
In Red Hook, artist, Vita Motus will use the power of light to transform the pier into one of the most exciting venues in New York. Absolut will turn the waterfront of Brooklyn into the most exciting club in the world – for just one night.
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“Absolut has a long-standing passion for creativity, and has collaborated with artists for decades. Night by Absolut continues that tradition by bringing the creative vision of artists directly into a night out, allowing them transform the night beyond the ordinary,” says Nodjame Fouad, Director of Storytelling at Absolut. “By using the night as the canvas, we want to make our mark on nightlife through creativity, and raise the bar of what to expect from a night out.”
To RSVP for this one-night-only extravaganza click HERE. Be aware Nights By Absolut is 21 and over and the RSVP is not plus one. If your friend want to join in they must RSVP individually.
