No Joke: A Brooklyn-Based Company Is Now Offering Rental Moms
Nina Keneally founder of NeedAMom. | Photo via NeedAMom

Could you ever miss your biological mom so much that you would hire a fill-in? One Bushwick resident thinks so.

Nina Keneally, a Tony-winning theater producer, former drug rehab counselor and Brooklyn transplant (by way of Connecticut) is interested in being your “temporary mom”. Keneally, founder of NeedAMom, will do all the things your mom would including: listen to your horrible date stories over a cup of coffee, review your resume and edit documents, iron your clothes for work, join you for Netflix and even cook.

“As I started to live in the neighborhood, do yoga and frequent coffee shops, I’ve noticed that a lot of young people in the neighborhood wanted to talk to me about what was going on in their lives,” Keneally told Bushwick Daily. “I have a therapeutic background, although I’m not a therapist.”

Though Keneally has a history of helping people, she’s not here for your problems — at least not your heavy ones. The NeedAMom website clearly states, “Keneally is not a professional therapist or counselor. NeedAMom can and will give you mom advice and mom help. If you need professional help in any area, NeedAMom can refer you to real doctors, therapists, treatment centers, etc. or help you to find the right person or place to help you.”

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How much will hiring a mother cost you? That’s probably the only part Keneally hasn’t really figured out. While she’s still trying to work out the kinks, prices will eventually be set based on how complex the situation is. A hand delivered pecan pie and words of encouragement can run you a cool $40.

Could this be worth it? Possibly. She won’t compare you to any other family members and that service is free.

“I’m not judgmental about anybody’s life choices; I don’t compare them to their brothers and sisters.”