NBA & Kumho Tire Unveil Fresh NBA All-Star Subway Cars
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The NBA and Kumho Tire have partnered together to unveil the NBA ALL-STAR subway cars featuring 7-time ALL-STAR Carmelo Anthony.
Brooklyn’s own Carmelo Anthony will serve as a brand ambassador to the NBA and be feature on Kumho Tire’s promotions throughout the city. To kick things off, Kumho will unveil the first-ever NBA All-Star 2015-themed subway cars, featuring Anthony in Times Square. Kumho Tire is taking over the S (shuttle) train between Times Square and Grand Central stations with themed subway cars, which are wrapped both inside and outside. To celebrate the new subway cars, Kumho will also host an interactive fan experience at the Times Square subway station beginning Jan. 26, featuring a digital version of the arcade classic “Pop-A-Shot” game.
In February, Kumho will take over the most recognizable spaces in and around Times Square and Pennsylvania Station, with giant dynamic digital billboards and other promotional signage at NASDAQ, Reuters, Penn Plaza and the Times Square Digital Twins.
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With social media being as big as it is, it would be crazy if Kumho didn’t get in on the action. This year Kumho is launching a “Prove your Move” social media promotion where fans can submit photos or videos on the company’s Twitter and Instagram to win a chance to play a game of H-O-R-S-E against Anthony during NBA All-Star. Who doesn’t want to go up against the kid from Red Hook, Brooklyn? Fans can visit KumhoUSA for more details.
Kumho Tire will have street teams throughout the 5 boroughs engaging with throughout the week leading up to the NBA ALL-STAR game. A Kumho-designed activation area will be featured at the NBA FIT Court at NBA House presented by BBVA Compass, located in Skylight at Moynihan Station in Manhattan from Feb. 10-16. Kumho is also the sponsor of the 2015 D-league ALL-STAR game on February 15th inside Brooklyn’s Barclays Center.
