Blink’s New Fitness Campaign Should Make ‘Every Body Happy’
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Blink Fitness, one of New York City’s most affordable gyms, unveiled their new ad campaign, “Every Body Happy.” The spirited campaign features a variety of confident and happy fitness geeks that aluminate the real gym-goer as different body types are acknowledged and celebrated as well.
A survey commissioned by Blink Fitness and conducted online by Harris Poll this month showed that 82% of Americans feel it is more important for them to feel good than to look good. Similarly, 90% of Americans who say they exercise, identified their top three benefits from working out as non-physical, stating it makes them healthier (49%), makes them feel good (35%), and it helps them deal with stress/anxiety (24%). Survey results also showed that 71% of Americans don’t relate to fitness ads or magazine covers because the people in those images don’t have their body type.
“Today’s consumers are smart,” said Paul Parton, Founding Partner, The Brooklyn Brothers— the creative agency behind this campaign.
“These survey results confirmed we were onto something,” said Ellen Roggemann, VP of Marketing for Blink Fitness. “Blink stands for something different and offers a more universally relatable approach to fitness, which this campaign represents. ‘Fit’ looks different on everyone and we celebrate that.”
“Every Body Happy” images feature real people illustrated by artist Benjamin Wachenje, who has developed national campaigns for BBC, MTV, Levi’s, and more. The campaign also features digital video content that celebrates the booties, arms and bellies of all body types.
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The launch of the “Every Body Happy” campaign is happening at an exciting time for the company, which currently has more than 50 clubs open or in development throughout the Tri-State area, with goals of reaching 300 clubs by 2020 through their new franchising program that launched late last year.
Watch the fitness club’s “Every Body Happy” below and get encouraged to stay healthy and fit this year:
