Expected? Brooklyn Nets Jersey Sales Plummet Drastically!
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Well, for the first time since the Nets transitioned from New Jersey to Brooklyn, the Brooklyn Nets jersey sales have fallen out of the top 10 on NBAstore.com.
When you look at the state of the Brooklyn Nets, they are under .500, have just lost 6 straight, lost their identity, no one is in NBA ALL-STAR game, and their franchise player, #8 Deron Williams is not living up to his potential. Where did we think jersey sales were going to rank? Deron Williams is injured yet again this season and is now coming off the bench. When you look around the league, there aren’t many guys that come off the bench or produce at the level Williams is and rank high in jersey sales. There have been several locations around Brooklyn that have been offering Williams jersey at reduced prices all the way down to 50% off. You will be hard pressed to see a franchise player’s jersey at that price point on any other team. But the Nets jersey sales problems do not solely lay on the shoulders of Williams.
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When you look at the other players who were meant to be the foundation of the team, they are not making the big plays either. Joe Johnson and Brook Lopez may be having a better season than Williams if only based on points but fans don’t seem to be connecting with them. Lopez has been injured every season and Joe Johnson has more off than on nights. Williams, Lopez, and Johnson have the most produced jerseys in and outside of Brooklyn with Williams having the most. However, Brooklyn has more exciting, crowd lifting players like Mason Plumlee and Jarrett Jack whose popularities continue to outpace jersey availability. In fact, you can find a Mason Plumlee or Jarrett Jack jersey on NBAstore.com or Netsstore.com, official sites of the NBA and Brooklyn Nets. Think about it. The more exciting, consistent, and crowd lifting player’s jerseys are not available on the teams or leagues official websites. Scarcity creates demand but having no product will produce no revenue.
The new, cool, and fresh appeal of the Nets is still around but if jersey sales are expected to grow or get back into the top 10, Brooklyn would be wise to look towards other players who connect better with the home and live audiences.
