If there is anything to say about Urban Outfitters’ style, it’s that they are an extremely unique boutique that is not just limited to clothing. Williamsburg’s Urban Outfitters concept store, Space Ninety 8, will be merging a little clothes shopping with a full dining experience. Season two winner of Top Chef, Ilan Hall’s LA based restaurant The Gorbals was the lucky pick to now be house inside of Space Ninety 8.

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According to Urban Outfitters blog Hall wants the ascetic to mirror his LA restaurant but still bring some unique flavor to Brooklyn. The menu? Absolutely NO kale.

I’m sick of kale for the sake of kale! I think there are so many great vegetables available, I don’t know why kale has had such a boom in popularity. It’s a good green… I just think that the idea of food trends is kind of ridiculous. We’re not going to have a kale salad on our menu, because everyone has a kale salad on their menu. I think that, being a chef, you need to utilize everything that you can. There are no rules.

I’m maybe about a third of the way through working on the menu. I’m trying to use things that are really seasonal and maybe a little bit more obscure. Not obscure but, like, less common fish. Most people don’t put bluefish on their menu—bluefish is one of my favorite fish. I’d rather use a skate cheek than a skate wing. I’d rather use a monkfish liver or a monkfish tail. There are so many great parts of an animal, and you don’t have to always use the basic filet. There’s this farm really close to where I grew up on Long Island in Glen Cove that, in the spring and summer, has amazing produce. We’re opening at the best possible time for New York [produce]. There’s peas, ramps, spring garlic, fava beans, soft shell crab, Bouchout mussels from Maine.

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Read Hall’s full interview HERE.

The restaurant is expected to open next Tuesday. Space Ninety 8 is located on 98th North 6th Street. Williamsburg has come a long way, this should be interesting!

Photo Credit – Urban Outfitters