Walmart Buys Brooklyn Start-up To Expand NYC Delivery Service
You'll soon be able to choose same-day delivery for Walmart online purchases, if you live in NYC.
You'll soon be able to choose same-day delivery for Walmart online purchases, if you live in NYC.
While there may not be a Walmart in New York City, the mega retail corporation has found a way to get New Yorkers their online purchases quicker.
Walmart will soon offer same-day delivery service in New York City, thanks to its acquisition of Brooklyn-based startup Parcel. Parcel is a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City.
Walmart will use Parcel’s technology, who already have partnerships with several meal kit, grocery and e-commerce companies including Bonobos and Chef’d, to fulfill orders from Walmart.com as well as Jet.com, according to Recode.
Parcel, which was founded in 2013, is able to send order updates to its merchant clients and their customers in real time via text messages. The shipping startup has also compiled an extensive database of every New York City building it has ever delivered to, including photos and detailed information on service entrances.
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Walmart.com will start testing same-day delivery in the city soon, and both Jet and Walmart will offer both general merchandise as well as fresh and frozen groceries as part of these new express delivery options. Jet has already been testing free same-day delivery of certain orders to customers in New York City.
“New York City is a really unique and complicated market, and that mastery is really rare,” Parcel founder and CEO Jesse Kaplan said in an interview.
The Parcel deal went for less than $10 million, according to Recode.
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