One Brooklyn Rapper Recorded His Entire Album In An Apple Store
Prince Harvey at the Apple Store in Soho | Photo via Matthew Narvin – Daily Beast

Who ever said you need lots of money to record an album? One Brooklyn up and coming rapper has shown just how to use your local resources to save your coins.

Prince Harvey, a local musician, who had his laptop stolen and having his second computer crash, was still determined to complete his first rap album. The 25-year-old spent everyday for four months at the Apple store in Soho laying down vocals according to the Daily Beast. Every Monday through Friday 9 a.m., rain or shine, Harvey would make the trip from Brooklyn via the J train to Prince Street in Soho to work on his project. This, all in the midst of being evicted from his Bushwick apartment he shared with around 20 other roommates, to make room for luxury rentals (not surprised).

Prince, having to make the Apple flagship store a second home, made friends with a few employees that would work behind the scenes and help him work on his album. The challenging part was saving his work from getting deleted by the store’s memory wipe every night. Prince discovered he could hide his music files in the trash to save them from getting deleted. He would also email them or put them on a thumb drive and come back to work on them the next day. Of course a few unforeseen event like fire drills caused him to lose some work but he never gave up.

“I’m just a creator,” Prince told the Daily Beast. “I want to inspire other people to create—show them that you don’t need all these things to be successful.”

Rapper Talib Kweli got hold of Harvey’s story and had this to say:

We couldn’t agree more!

Prince Harvey’s album appropriately titled PHATASS — an acronym for Prince Harvey At The Apple Store: SoHo, detailing his tough Brooklyn lifestyle, is scheduled to be released on July 26th.