It’s official, everyone and every brand is headed to Brooklyn. If you haven’t realized it yet, Brooklyn is hot on the style scene and continues to offer consumers an opportunity to not have to leave their borough to get what they need.

JC Penney

J.C.Penney Company, Inc announced this week that they will be opening its first-ever store in Brooklyn. The store will be located in the phase II of Gateway Center on 360 Gateway Drive and is expected to be not like any JCPenney you have seen. The all-new store will feature the most sought after collection of brands, as well as unique design elements and innovative features.

The store is expected to be a one-stop shop center. You will be able to purchase items from famous brands like Worthington, Stafford and The Original Arizona Jean Co; trusted national brands like Levi’s, Disney and Nike; and unique exclusive brands such as Liz Claiborne, MNG by Mango and THE BODY by Elle Macpherson Intimates. JCPenney will also include a full service Sephora for all your beauty needs.

Other full services are expected to be located with-in the shop like optical and portrait.

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To celebrate the new store, a full weekend of grand opening events have been planned. On Friday, August 29th, will begin with a ribbon cutting ceremony at 8:30 a.m. During the ceremony, Brooklyn Store Leader Missy Ioanna will present a $5,000 JCPenney Cares grant to United Community Centers, Inc., a multi-service, intergenerational, community-based organization that provides services and support to residents of East New York, Brooklyn. When doors open at 9 a.m., the first 250 customers will receive Sephora gift bags containing samples and a JCPenney gift card with a mystery value up to $100.

From 10 a.m. to 4 p.m. on Saturday, Aug. 30, the store will host an outdoor grand opening block party with local food favorites, interactive games, exciting rides, live entertainment and summer fun for the whole family.

“The new Brooklyn store not only solidifies our presence in New York, it also signifies another milestone in JCPenney’s turnaround,” Myron E. (Mike) Ullman, III, chief executive officer said.

Photo Credit – AP Photo/J Pat Carter (not actual Brooklyn location)