Brooklyn Woman Launches Comprehensive Black-Owned Hair And Beauty Directory
The directory includes over 100 black-owned beauty supply stores.
The directory includes over 100 black-owned beauty supply stores.
Digital media director and editor of Hype Hair magazine and Brooklynite, Stephenetta Harmon has launched an online directory for users to locate  black-owned beauty and hair care brands and shops around the U.S.
Sadiaa.com is a comprehensive digital platform that aims to be a one-stop hair and beauty resource, including business profiles, news, events and product reviews. Sadiaa has listed more than 200 businesses, including over 100 black-owned beauty supply stores, with plans to grow exponentially throughout the year. The site offers both free and paid listing options for black-owned businesses.
Harmon, who was tired of digging through lists and web searches to find Black-owned brands and products created the platform for other women of color who may be going through her same struggle.
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“I have met women all over the country, who like me, are not just searching for where to get our hair done, but all aspects of beauty — from where to find Black-owned beauty supply stores and hair care brands to fashion and dermatologists,” Harmon said in a press release. “We were all frustrated to learn that a directory dedicated to Black beauty didn’t already exist in the US. That’s why I created Sadiaa – to make beauty easy and accessible.”
Users can search the growing directory of hair and beauty business and services by name, city, zip code or category. Categories include hair, makeup, fashion, health & wellness, skin care, nails and more. The directory also gives businesses the ability to amplify their reach to an active and engaged audience that not only wants, but is seeking, their services.
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