More Hipster Fashion Heads To BK With Warby Parker Opening
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Cobble Hill might become the next neighborhood of hipster cool (as long gone are the days of urban fashion) with the first Warby Parker boutique heading to the area.
The purveyor of thick trendy frames, popular with the hipsters, recently signed a 10-year lease for a 2,080-square-foot space at 55 Bergen Street. “Hello, Brooklyn—we’re headed your way,” the company announced via Instagram. The shop, though a favorite with a number of Brooklynites, only has locations in Manhattan within the city.
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“Everyone already thought we were based in Brooklyn, so we thought it was time to open a store there,” said Neil Blumenthal, Warby co-founder, to the Wall Street Journal.
That area in Cobble Hill has recently opened a number of “trendy” businesses. On the same strip lies the Invisible Dog Art Center gallery, a pop-up store for Aesop and tattoo parlor, Tattly. Rag & Bone, Barneys and Urban Outfitters are also in the same neighborhood.
There goes Cobble Hill?
