Rumors flying around that Jay Z and wife Beyonce are on search for a new home in the ‘city of lights’, Paris. While this in itself shows the couple’s growth and love for the city, could the Brooklyn influence be also something Jay Z admires?

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In a recent article by the The Daily Beast, journalist Brandon Presser, describes how the Brooklyn culture and name itself has taken over Paris.

In fact, the word “Brooklyn” itself has become a globally exported brand—a label for the label-less, if you will—that’s synonymous with a certain kind of cool. The Brooklyn on rue Quincampoix serves wine and international tapas, Brooklyn Café on rue Saint Ferdinand promotes itself as an American-style restaurant—the word “Brookyn” branded on the wooden patio tables, the municipally funded Carreau de Temple promotes regular brunch festivals and flea markets “a la Brooklyn”, and there’s even a local radio station that promotes a semi-regular Paris-Brooklyn broadcast promising “an impassioned—but not too serious—block of hip-hop.”

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And Paris is far from alone, the word “Brooklyn” is cropping up all over the world. In London you’ll find the edgy Brooklyn Coffee, not to mention the imported Brooklyn Bowl; there’s a restaurant called Brooklyn Baker in Bangkok dispensing designer lattes, adorable cakes and Benedictine brunch; and in Fitzroy, Melbourne’s long-loved grunge-hipster neighborhood, a Brooklyn Arts Hotel bills itself as “the perfect place to stay if you are not looking for a standard hotel.”

The influence of Brooklyn, of course, also extends beyond the outright use of its name. Back in the City of Lights, numerous trends in fashion and food are changing the urban landscape by overtly ascribing to a certain Brooklyn-ness—or at least the public has assigned them a certain intangible Brooklyn persona based on their traits.

Read full article over at The Daily Beast.

It’s amazing how quickly Brooklyn has become a brand of some sort. Let’s just hope the business using Brooklyn as a name understand the essence behind the culture of this great borough and not just turn it into just a money making market.