VICE Goes From Free Magazine To A Multi-Million Dollar Brand
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What started as a free magazine back in 1994 has evolved into a multi-million dollar company. Brooklyn-based media brand, VICE, is expected to make close to $1 billion in revenue in this year, according to reports.
The New York Times reports VICE media will make approximately $915 million this year. This, according to secret internal company documents viewed by the Times. Shane Smith, Vice’s chief executive, and staff secured about $500 million in financing and signed deals with established media companies like HBO (who inked a 4-year deal with VICE), just in the past year. Continuing on, Vice has already generated $545 million in the first quarter of 2015.
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Vice is also on the verge of getting its own cable channel. If everything goes smoothly, A&E Networks, the television group owned by Hearst and Disney, will turn over its History Channel spinoff, H2, to Vice. According to Hollywood Reporter, Smith outlined plans for 20 new shows.
Lets all say collectively…GOALS!
