J'Lo's Brooklyn "Viva Movil" Store Closes Down?

Putting your famous name on something doesn’t always make it marketable.

Just after only a year of business, the cell phone brand Viva Movil, led by American Idol judge, Jennifer Lopez has closed its doors. Viva Movil was a joint project of Ms. Lopez and Verizon Wireless to lure the latino community.

So what happened?

The store conveniently located across the street from Barclays Center on Flatbush Avenue seemed to go unnoticed even with the Jennifer Lopez name splashed throughout the store. Employees of the cellphone brand blamed Lopez for not being actively involved in the brand.

Since the original ribbon cutting ceremony, she hasn’t returned to the Brooklyn flagship store. She hasn’t provided any support to the store, according to an employee there.”

If you take a look at the pop star’s social media, she doesn’t even seem to mention Viva Movil, not once.

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Also, many customers were confused of what the store actually was. Some thought it was a coffee shop, some a clothing boutique. It seems like the marketing plan overall was to blame.

New York Daily News Editor, Josh Greenman, couldn’t be anymore ecstatic that the store is closed.