Carol’s Daughter Launches Epic #BornAndMade Campaign

The natural girls’ beauty brand, Carol’s Daughter, that began in a Brooklyn kitchen, has launched an epic Instagram campaign, #BornAndMade that lets fans of the brand spotlight their hometown and personal story.

In a recent Instagram post, officially launching the campaign, founder of the brand recently purchased by L’Oreal USA, Lisa Price shared her secret on how Carol’s Daughter got its name:

When I needed to come up with a name for our company I decided to come up with a list of things that I was and a list of things I wanted to become. I figured I would affirm something wonderful about myself or call into existence something yet to happen to me. So amongst the things that I was and am was Carol’s daughter, I was also Robert’s daughter, and at the time Hank’s secretary and Gordon’s girlfriend. I wanted to become Gordon’s wife so I didn’t want to affirm the girlfriend position so I picked “Carol’s daughter.” It was the one that felt the best, it was the one that made me smile, and that’s who I am. – @iamlisaprice, founder of Carol’s Daughter.

The #BornAndMade campaign is not just an Instagram takeover but also encourages people to get more involved in their communities through I Am That Girl, a mentoring organization that encourages the mental growth of young women.
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“I love their idea and their mission in giving a place where girls and women can just talk and be themselves,” Lisa told Popsugar in a recent interview. “They come to an I Am That Girl setting and they realize the insecurity and awkwardness doesn’t have to be there.”

You can create your own #BornAndMade photo on Bornandmade.com to share it on social media.