Ride The MTA With The New Brooklyn Nets MetroCard!

There’s a new cool incentive for riding the subway.

Beginning Monday November 3rd, coinciding with their home opener, the Brooklyn Nets will have their very own MetroCards. The star four players, Brook Lopez, Joe Johnson, Kevin Garnett and Deron Williams along with their “We Are Brooklyn” campaign, will grace the cover of the city’s subway and Long Island Railroad transit passes, in their signature black and white.

The train passes go on sale tomorrow at the Atlantic Avenue-Barclays Center train station in Brooklyn. According to the MTA, later in the week, the passes will sell at eight other subway stops including Madison Square Garden (that’s clever), Penn Station and Times Square, Wall Street, Borough Hall, West 4th and Jamaica Center.

“Our customers already take the train to the Nets’ home games. Extending that relationship through the use of a branded MetroCard is a slam dunk for the team, for MTA NYC Transit and for the fans who get an extra souvenir,” said Paul J. Fleuranges, MTA’s senior director of corporate and internal communications. “The Nets’ home, Barclays Center, sits above the Atlantic Av-Barclays Ctr station and has become a major entertainment and sports destination for NYC Transit and Long Island Rail Road, so we feel an especially strong connection to Brooklyn’s home team.”
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“We always encourage our guests to take the subway or LIRR to our games at Barclays Center, which is located atop one of the largest transportation hubs in New York City,” said Brett Yormark, Brooklyn Nets and Barclays Center CEO. “We believe that connecting our brand with the MTA through MetroCards was a perfect way to reinforce our message of the convenience of getting to Barclays Center by mass transit.”

Barclays Center and the Brooklyn Nets continue to ask riders to use mass transit to travel to the arena. That really is the best way as parking is close to nonexistent or extremely expensive.

The Brooklyn Nets play Oklahoma City Thunder tomorrow, November 3rd at 7:30pm.