Häagen-Dazs Re-opens It's Original Ice Cream Shop In Downtown Brooklyn
Häagen-Dazs original shop in Downtown Brooklyn. | Photo via Wikimedia Commons

Back on November 15, 1976, Doris Mattus, daughter of Reuben and Rose Mattus — founders of Häagen-Dazs ice-cream, opened the first Häagen-Dazs Shop at 120 Montague Street. Forty years later, on July 16, 2016, the ice-cream brand will celebrate the grand reopening of its original shop, now franchised by Michael Schuster.

“Celebrating the grand reopening of the original Häagen-Dazs shop here in Brooklyn is another exciting milestone in the history of the brand,” said Adam Hanson, Häagen-Dazs Shoppe Company President and General Manager, in a recent release.

The Downtown Brooklyn shop has gone through a complete renovation and features the Häagen-Dazs brand’s new, more modern footprint, which incorporates old-world tradition with modern touchpoints that create the ice cream café experience of the future.




“This shop is akin to Brooklyn. Brooklyn is full of old-world heritage and has seen its own transformation into a modern and very desirable New York neighborhood,” said Franchise Owner Michael Schuster. “Our team is proud to be part of the Häagen-Dazs family and the Brooklyn community.”

“Life in Brooklyn remains as sweet as Jackie Gleason described, as we celebrate the reopening of the original Häagen-Dazs Shop in Brooklyn Heights,” said Brooklyn Borough President Eric L. Adams. “During this summer season, visitors to the Montague Street shop will have an opportunity to cool down with delicious treats while celebrating a borough that has never been hotter.”

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On Saturday, July 16, everyone is invited to celebrate and help welcome New York City’s original Häagen-Dazs ice cream shop into the community as a modern-day Brooklyn resident. Festivities will include:

  • 10:45 a.m. – ribbon cutting by Brooklyn Borough President Eric L. Adams
  • 11 a.m. – 3 p.m. – every guest will receive one free ice cream scoop
  • One guest will win an ice cream for a year gift card*; $10, $15 and $25 gift cards will also be given out
  • $1 off coupons good for a future visit to the shop
  • The Häagen-Dazs mascot Coneman will be available for photographs throughout the day