Ain’t no party like a Brooklyn party and ESSENCE is well aware of it!
The magazine geared towards powerful Black women contributes to keeping the culture alive in Brooklyn by hosting their annual Essence Street Style Block Party for the third consecutive year in the borough. The outdoor fashion fest is set to take place in Dumbo on September 10, in sync with New York Fashion Week.
“It’s really all about celebrating real women and their style in a daylong celebration and honoring the men and women that are acknowledged in the September issue,” Vanessa De Luca, editor in chief of ESSENCE magazine, told WWD.
The past two years, nominees in leadership were awarded at a dinner post the street festival, however this year thanks to recurring advertisers Chevrolet and Shea Moisture, the ceremony will be incorporated during the day. This year’s awardees vary from Chasing Destiny leader and singer Kelly Rowland, who will receive the “Closet Crush Award”; stylist behind Zendaya and Celine Dione, Law Roach, will accept the “Style Disruptor Award”; celebrity tour dancer turned actress and Brooklyn native Khadija Shari, will accept “Curator of Cool Distinction”; blogger Blake Von D, will receive the “Chevy Street Style Maven Award” and Brooklyn designer Romeo Hunte — who’s dressed Beyoncé — will be named “Designer to Watch”.
“These events give sponsors an opportunity to connect to their audience in a way they don’t have by just being adjacent to content in digital or in print. It helps them see that we are an authority in the space and gives us an opportunity to see what our audience cares about,” De Luca continued.
Although the event isn’t until September, ESSENCE magazine’s September issue with Orange Is The New Black actress Uzo Aduba gracing the cover, will hit news stands this Friday.